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The Role of Direction of Compa...
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Consumer behaviour
38
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38
Brand image
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7
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Kardes, Frank R.
96
Posavac, Steven S.
29
Cronley, Maria L.
14
Sanbonmatsu, David M.
14
Herr, Paul M.
9
Powell Mantel, Susan
8
Mantel, Susan Powell
7
Sundar, Aparna
7
Deval, Hélène
6
Wu, Ruomeng
6
Houghton, David C.
5
Iacobucci, Dawn
5
Kellaris, James J.
5
Kim, John
5
Pfeiffer, Bruce E.
5
Fitzsimons, Gavan J.
4
Han, Xiaoqi
4
Wright, Scott A.
4
Chandrashekaran, Murali
3
Dinsmore, John
3
Grewal, Rajdeep
3
Ho, Edward A.
3
Popovich, Deidre L.
3
Silvera, David H.
3
Arsena, Ashley
2
Bechkoff, Jennifer R.
2
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2
Bullington, Brian
2
Cox, Dena
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2
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2
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2
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2
Herr, Paul
2
Hirt, Edward R.
2
Holmes, Terence L.
2
Jarvis, Cheryl Burke
2
Kim, Chankon
2
Kramer, Thomas
2
Lee, Hanjoon
2
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of business research : JBR
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of Business Research
6
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5
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4
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4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
International journal of internet marketing and advertising : IJIMA
2
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Marketing and consumer psychology series
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Cracking the code : leveraging consumer psychology to drive profitability
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Technological forecasting & social change : an international journal
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The Routledge companion to consumer behavior
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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ECONIS (ZBW)
67
OLC EcoSci
18
RePEc
15
USB Cologne (EcoSocSci)
4
Other ZBW resources
3
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1
Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude-behavior consistency
Cronley, Maria L.
;
Powell Mantel, Susan
;
Kardes, Frank R.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 274-281
Persistent link: https://www.econbiz.de/10008658300
Saved in:
2
How naive theories drive opposing inferences from the same information
Deval, Hélène
;
Powell Mantel, Susan
;
Kardes, Frank R.
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
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3
Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.
;
Kardes, Frank R.
;
Powell Mantel, Susan
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 219-237)
.
2012
Persistent link: https://www.econbiz.de/10009349521
Saved in:
4
Resistance to electronic word of mouth as a function of the message source and context
Powell Mantel, Susan
;
Cronley, Maria L.
;
Cohen, Jeffrey L.
- In:
Consumer psychology in a social media world
,
(pp. 40-52)
.
2016
Persistent link: https://www.econbiz.de/10011586220
Saved in:
5
Consumer response to drug risk information : the role of positive affect
Cox, Anthony D.
;
Cox, Dena
;
Powell Mantel, Susan
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10008826532
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6
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
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7
A behavioral study of supply manager decision-making: Factors influencing make versus buy evaluation
Mantel, Susan Powell
;
Tatikonda, Mohan V.
;
Liao, Ying
- In:
Journal of operations management : publ. quarterly by …
24
(
2006
)
6
,
pp. 822-838
Persistent link: https://www.econbiz.de/10007383402
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8
Emotional response and shopping satisfaction - Moderating effects of shopper attributions
Machleit, Karen A.
;
Mantel, Susan Powell
- In:
Journal of business research : JBR
54
(
2001
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10006724922
Saved in:
9
Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available
Mantel, Susan Powell
;
Kellaris, James J.
- In:
Journal of consumer research : JCR ; an …
29
(
2003
)
4
,
pp. 531-538
Persistent link: https://www.econbiz.de/10006651177
Saved in:
10
Managing Technology at the Indianapolis 500
Mantel Jr, Samuel J.
;
Rosegger, Gerhard
;
Mantel, Susan …
- In:
Technological forecasting & social change : an …
48
(
1995
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10007839645
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