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"Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach"
Zenor, Michael J.; Srivastava, Rajendra K. - In: Journal of marketing research : JMR 30 (1993) 3, pp. 369-379
Persistent link: https://www.econbiz.de/10006690584
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Consumer decision-making in a multi-generational choice set context
Kim, Namwoon; Srivastava, Rajendra K.; Han, Jin K. - In: Journal of business research : JBR 53 (2001) 3, pp. 123-136
Persistent link: https://www.econbiz.de/10006725319
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A Model to Explain Shareholder Returns
Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of business research : JBR 50 (2000) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006727743
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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D.; Srivastava, Rajendra K.; Ruekert, … - In: Journal of marketing research : JMR 31 (1994) 2, pp. 149-158
Persistent link: https://www.econbiz.de/10006687061
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Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Bahadir, S.Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of marketing 72 (2008) 6, pp. 49-64
Persistent link: https://www.econbiz.de/10008142666
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MSI and Emory University Special Section on Marketing Strategy and Wall Street - Marketing Strategy and Wall Street: Nailing Down Marketing's Impact
Hanssens, Dominique M.; Rust, Roland T.; Srivastava, … - In: Journal of marketing 73 (2009) 6, pp. 115-118
Persistent link: https://www.econbiz.de/10008328596
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Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra K.; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10008238823
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Determining the Going Market Value of a Business in an Emerging Information Technology Industry: The Case of the Cellular Communications Industry
Kim, Namwoon; Mahajan, Vijay; Srivastava, Rajendra K. - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-280
Persistent link: https://www.econbiz.de/10007838867
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Managing Intraorganizational Diffusion of Technological Innovations
Kim, Namwoon; Srivastava, Rajendra K. - In: Industrial marketing management : the international … 27 (1998) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10006308078
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An Approach to Assess the Importance of Brand Equity in Acquisition Decisions
Mahajan, Vijay; Rao, Vithala R.; Srivastava, Rajendra K. - In: The journal of product innovation management : an … 11 (1994) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10006342751