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Srivastava, Rajendra Krishan; Thomas, Gregory M. - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 465-471

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Worm, Stefan; Srivastava, Rajendra Krishan - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 409-424

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Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619

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Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016

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Srivastava, Rajendra Krishan (contributor); … - 2016

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Srivastava, Rajendra K.; Shervani, Tasadduq A.; Fahey, Liam - In: A reader in marketing communications, (pp. 239-269). 2005

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Srivastava, Rajendra K. - In: Journal of marketing 48 (1984) 2, pp. 32-45

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Srivastava, Rajendra K. - In: Journal of banking & finance 8 (1984) 3, pp. 417-429

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