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Brand management
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Srivastava, Rajendra K.
48
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36
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18
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14
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11
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11
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ECONIS (ZBW)
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41
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan
;
Wiesel, Thorsten
- In:
The connected customer : the changing nature of …
,
(pp. 203-213)
.
2010
Persistent link: https://www.econbiz.de/10003951891
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42
Managing brand performance : aligning positioning, execution and experience
Srivastava, Rajendra Krishan
;
Thomas, Gregory M.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 465-471
Persistent link: https://www.econbiz.de/10009524441
Saved in:
43
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
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44
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
Saved in:
45
Product recalls and the moderating role of brand commitment
Germann, Frank
;
Grewal, Rajdeep
;
Ross, William T.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
Saved in:
46
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
47
The future of branding
Srivastava, Rajendra Krishan
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011410819
Saved in:
48
Market-based assets and shareholder value: a framework for analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
A reader in marketing communications
,
(pp. 239-269)
.
2005
Persistent link: https://www.econbiz.de/10003292736
Saved in:
49
A customer-oriented approach for determining market structures
Srivastava, Rajendra K.
- In:
Journal of marketing
48
(
1984
)
2
,
pp. 32-45
Persistent link: https://www.econbiz.de/10002864360
Saved in:
50
Informations costs and portfolio selection
Srivastava, Rajendra K.
- In:
Journal of banking & finance
8
(
1984
)
3
,
pp. 417-429
Persistent link: https://www.econbiz.de/10002864367
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