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16
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ECONIS (ZBW)
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51
Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon
- In:
Technological forecasting & social change : an …
49
(
1995
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
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52
Consider uncertainty and implementation in evaluating market information systems
Maltz, Elliot
;
Srivastava, Rajendra Krishan
-
1994
Persistent link: https://www.econbiz.de/10000896543
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53
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
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54
The future of branding
Srivastava, Rajendra Krishan
(
contributor
); …
-
2016
Persistent link: https://www.econbiz.de/10011410819
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55
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
56
Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
;
Srivastava, …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
5
,
pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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57
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
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58
An exploratory study of portfolio objectives and asset holdings
Ramaswami, Sridhar N.
- In:
Journal of economic behavior & organization : JEBO
19
(
1992
)
3
,
pp. 285-306
Persistent link: https://www.econbiz.de/10001131408
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59
The nature of individual investors' heterogeneous expectations
McInish, Thomas H.
;
Srivastava, Rajendra K.
- In:
Journal of economic psychology : research in economic …
5
(
1984
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10002415658
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60
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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