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A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.; Mehta, Raj - 1994
Persistent link: https://www.econbiz.de/10000905508
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Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Chandrashekaran, Murali; Grewal, Rajdeep; Mehta, Raj - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003958493
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Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes
Mallapragada, Girish; Grewal, Rajdeep; Mehta, Raj; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 610-628
Persistent link: https://www.econbiz.de/10011340268
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An exploratory study of US and Japan export patterns in industrializing Asian countries
Gardner, James - In: Journal of Asian business 9 (1993) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10001172874
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EQ-5D versus SF-6D in an Older, Chronically Ill Patient Group
Gerard, Karen; Nicholson, Tricia; Mullee, Mark; Mehta, Raj - In: Applied Health Economics and Health Policy 3 (2004) 2, pp. 91-102
Choosing between preference-based instruments of health-related quality of life (HR-QOL) in particular situations is an important area for research. Even where instruments can be assumed to be measuring the same thing, they may not be interchangeable. The study presented investigates the extent...
Persistent link: https://www.econbiz.de/10005243068
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The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R. - In: Journal of Economic Psychology 21 (2000) 3, pp. 233-252
Persistent link: https://www.econbiz.de/10005317005
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An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Grewal, Rajdeep; Comer, James M.; Mehta, Raj - In: Journal of marketing 65 (2001) 3, pp. 17-33
Persistent link: https://www.econbiz.de/10005948230
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The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
Grewal, Rajdeep; Mehta, Raj; Kardes, Frank R. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 101-115
Persistent link: https://www.econbiz.de/10006648034
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Comparing response rates and response content in mail versus electronic mail surveys
Mehta, Raj; Sivadas, Eugene - In: Journal of the Market Research Society : JMRS 37 (1995) 4, pp. 429-440
Persistent link: https://www.econbiz.de/10006707265
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Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation
Chandrashekaran, Murali; Mehta, Raj; Chandrashekaran, Rajesh - In: Journal of marketing research : JMR 36 (1999) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10006667561