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Consumer behaviour
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Mantrala, Murali K.
75
Raman, Kalyan
39
Hutchinson, J. W.
22
Naik, Prasad A.
19
Sridhar, Shrihari
14
Hutchinson, J. Wesley
13
Albers, Sönke
12
Krafft, Manfred
12
Chandon, Pierre
9
Thorson, Esther
8
Young, Scott H.
7
Meyer, Robert J.
6
Alba, Joseph W.
5
Bradlow, Eric
5
Gopalakrishna, Srinath
5
Huang, Yanliu
5
Block, Martin
4
Bradlow, Eric T.
4
Schultz, Don E.
4
Feinberg, Fred M.
3
Fox, Edward J.
3
Gaidarev, Peter
3
Goyal, Tanu M.
3
Joseph, Kissan
3
Kahn, Barbara E.
3
Kanuri, Vamsi K.
3
Kaul, Rajeeve
3
Levy, Michael
3
Lu, Joy
3
Mukherjee, Arpita
3
Peters, Kay
3
Satija, Divya
3
Stam, Antonie
3
Tang, Yihui
3
Zauberman, Gal
3
Zou, Shaoming
3
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2
Dankworth, Bill
2
Dong, Xiaodan
2
Eisenstein, Eric M.
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
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Journal of retailing
8
MSI reports : working paper series
8
Journal of marketing research : JMR
7
Retailing in the 21st century : current and future trends
7
Journal of marketing
6
Marketing Science
6
Faculty & research / Insead : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing : journal of research and management
4
The journal of personal selling & sales management : JPSSM
4
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of operational research : EJOR
2
JMM : the international journal on media management
2
Journal of Consumer Research
2
Journal of business research : JBR
2
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Production and operations management : an international journal of the Production and Operations Management Society
2
Review of Marketing Science
2
Review of marketing science
2
Advances in banking technology and management : impacts of ICT and CRM
1
Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
1
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing
1
Arbeitspapiere des Lehrstuhls für Innovation, Neue Medien und Marketing, Institut für Betriebswirtschaftslehre, Universität Kiel
1
Asia Pacific Journal of Marketing and Logistics
1
EconStor Preprints
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European Journal of Operational Research
1
Handbook of business-to-business marketing
1
Handbook of consumer psychology
1
Handbook of marketing
1
Handbook of marketing decision models
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Health care management science
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INSEAD Business School Research Paper
1
INSEAD Working Paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaces : the INFORMS journal on the practice of operations research
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ECONIS (ZBW)
95
OLC EcoSci
29
RePEc
14
Other ZBW resources
3
EconStor
1
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61
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
62
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
Saved in:
63
Special issue: Sales and sales management in emerging economies
Tanner, John F.
(
ed.
);
Mantrala, Murali K.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011515549
Saved in:
64
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
65
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
Saved in:
66
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
67
Guest editorial: Special section on enhancing sales force productivity
Albers, Sönke
;
Krafft, Manfred
;
Mantrala, Murali K.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 44-45
Persistent link: https://www.econbiz.de/10009519920
Saved in:
68
Special issue: Enhancing sales force productivity
Mantrala, Murali K.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003735653
Saved in:
69
Introduction: Special Issue on enhancing sales force productivity
Mantrala, Murali K.
;
Albers, Sönke
;
Gopalakrishna, Srinath
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
2
,
pp. 109-113
Persistent link: https://www.econbiz.de/10003735683
Saved in:
70
Retailing in the global world: case study of Metro
Mierdorf, Zygmunt
;
Mantrala, Murali K.
;
Krafft, Manfred
- In:
Retailing in the 21st century : current and future trends
,
(pp. 27-38)
.
2006
Persistent link: https://www.econbiz.de/10003146541
Saved in:
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