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48
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30
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17
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14
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1
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
Saved in:
2
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
-
1991
Persistent link: https://www.econbiz.de/10004176858
Saved in:
3
Determining the structure of product-markets: practices, issues, and suggestions
Shocker, Allan D.
- In:
Handbook of marketing
,
(pp. 106-125)
.
2006
Persistent link: https://www.econbiz.de/10003335048
Saved in:
4
The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
Saved in:
5
Interactions between marketing and R & D departments in implementing different business strategies
Ruekert, Robert W.
;
Walter, Orville C.
- In:
Strategic management journal
8
(
1987
)
3
,
pp. 233-248
Persistent link: https://www.econbiz.de/10003666500
Saved in:
6
The organization of marketing activities : a contigency theory of structure and perfomance
Ruekert, Robert W.
;
Walker jr., Orville C.
;
Roering, …
- In:
Journal of marketing
49
(
1985
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10002724766
Saved in:
7
The process of timely strategic marketing change : punctuations, influences, and anomalies
Mullins, John W.
;
Ruekert, Robert W.
;
Walker, Orville C.
-
1995
Persistent link: https://www.econbiz.de/10000922468
Saved in:
8
Marketing's role in the implementation of business strategies : a crit. review and conceptual framework
Walker, Orville C.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 15-33
Persistent link: https://www.econbiz.de/10001052883
Saved in:
9
Marketings's interaction with other functional units : a conceptual framework and empir. evidence
Ruekert, Robert W.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001053016
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10
The determinants of channel member performance : an empirical investigation
Ruekert, Robert W.
-
1982
Persistent link: https://www.econbiz.de/10004095243
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