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Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.; Peterson, Robert A.; Brown, Steven P. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 287-298
Persistent link: https://www.econbiz.de/10003766158
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The Effect of Effort on Sales Performance and Job Satisfaction
Brown, Steven P.; Peterson, Robert A. - In: Journal of marketing 58 (1994) 2, pp. 70-80
Persistent link: https://www.econbiz.de/10006002311
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Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.; Peterson, Robert A.; Brown, Steven P. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 287-298
Persistent link: https://www.econbiz.de/10009884909
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The Future of U.S. retailing : an agenda for the 21st century
Peterson, Robert A. (contributor); Peterson, Robert A. (ed.) - 1992
Persistent link: https://www.econbiz.de/10013543590
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Buffering and amplifying effects of relationship commitment in business-to-business relationships
Ganesan, Shankar; Brown, Steven P.; Mariadoss, Babu John; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 361-373
Persistent link: https://www.econbiz.de/10003965486
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The use of organizational climate in sales force research
Brown, Steven P.; Samaraweera, Monoshi; Zahn, William - In: The Oxford handbook of strategic sales and sales management, (pp. 374-402). 2011
Persistent link: https://www.econbiz.de/10008991469
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A meta-analysis of relationships linking employee satisfaction to customer responses
Brown, Steven P.; Lam, Son K. - In: Journal of retailing 84 (2008) 3, pp. 243-255
Persistent link: https://www.econbiz.de/10003782176
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A Meta-Analysis of Relationships Between Ad-Evoked Feelings and Advertising Responses
Brown, Steven P.; Homer, Pamela M.; Inman, J.Jeffrey - In: Journal of marketing research : JMR 35 (1998) 1, pp. 114-126
Persistent link: https://www.econbiz.de/10006671483
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A Meta-Analysis of Relationships Linking Employee Satisfaction to Customer Responses
Brown, Steven P.; Lam, Son K. - In: Journal of retailing 84 (2008) 3, pp. 243-255
Persistent link: https://www.econbiz.de/10008099672
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Boundary work and customer connectivity in B2B front lines
Singh, Jagdip; Marinova, Detelina; Brown, Steven P. - In: Handbook of business-to-business marketing, (pp. 433-455). 2012
Persistent link: https://www.econbiz.de/10009500134