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Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P. - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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1992 and the Scottish whisky industry : a survey of company expectations and planned responses
Schlegelmilch, Bodo B. - In: Journal of euromarketing 1 (1991) 1, pp. 59-83
Persistent link: https://www.econbiz.de/10001119708
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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra; Žabkar, Vesna; … - In: Journal of international marketing 23 (2015) 2, pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios; Matarazzo, Michela; … - In: Journal of business research : JBR 135 (2021), pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
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MIMIC models, formative indicators and the joys of research
Diamantopoulos, Adamantios; Temme, Dirk - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 160-170
Persistent link: https://www.econbiz.de/10010187185
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Formative variables are unreal variables : why the formative MIMIC model is invalid
Cadogan, John W.; Lee, Nick; Chamberlain, Laura - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 38-49
Persistent link: https://www.econbiz.de/10009740014
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Activation of country stereotypes : automaticity, consonance, and impact
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10009776522
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Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios; Diamantopoulos, Adamantios - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
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Ten basic questions about structural equations modeling you should know the answers to : but perhaps you don't
Davvetas, Vasileios; Diamantopoulos, Adamantios; … - In: Industrial marketing management : the international … 90 (2020), pp. 252-263
Persistent link: https://www.econbiz.de/10012322059
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Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra; Diamantopoulos, Adamantios; … - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 577-602
Persistent link: https://www.econbiz.de/10003782277