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Measuring the Performance of Suppliers: An Analysis of Evaluation Processes

Simpson, Penny M.; Siguaw, Judy A.; White, Susan C. - In: The journal of supply chain management : a global … 38 (2002) 1, pp. 29-41

Persistent link: https://www.econbiz.de/10006376121

An Examination of Gender Differences in Selling Behaviors and Job Attitudes: Do women believe they perform as well as men in sales?

Siguaw, Judy A.; Honeycutt Jr, Earl D. - In: Industrial marketing management : the international … 24 (1995) 1, pp. 45-52

Persistent link: https://www.econbiz.de/10006335783

Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry

Enz, Cathy A.; Kimes, Sheryl E.; Siguaw, Judy A.; … - 2016 - First edition.

1. The nature of innovation -- 2. Improving the customer experience -- 3. Better human resources for improved operations -- 4. Sustainability innovation -- 5. Applying technology for corporate success -- 6. Innovative restaurant concepts -- 7. Lodging concept innovation -- 8. Strategic...

Persistent link: https://www.econbiz.de/10012683024

Maladaptive consumer behaviors and marketing responses in a pandemic

Ketron, Seth C.; Siguaw, Judy A.; Sheng, Xiaojing - 2021

Persistent link: https://www.econbiz.de/10012668305

The use of interest-inventory measurements in marketing education : improving MBA student team effectiveness

Lemken, Russell; Siguaw, Judy A. - In: Journal of marketing education : JME 43 (2021) 1, pp. 75-90

Persistent link: https://www.econbiz.de/10012485745

Service productivity, satisfaction, and the impact on service firm performance

Rew, Dongjun; Siguaw, Judy A.; Sheng, Xiaojing - In: Services marketing quarterly 41 (2020) 4, pp. 344-357

Persistent link: https://www.econbiz.de/10012607279

An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation - This study examines the gaps between a firm's actual (self-...

Simpson, Penny M.; Baker, Thomas L.; Siguaw, Judy A. - In: Journal of marketing channels : ... distribution … 7 (1999) 1-2, pp. 95-120

Persistent link: https://www.econbiz.de/10007182600

RESEARCH NOTES - The Impact of Suppliers' Perceptions of Reseller Market Orientation on Key Relationship Constructs

Baker, Thomas L.; Simpson, Penny M.; Siguaw, Judy A. - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 50-57

Persistent link: https://www.econbiz.de/10006153001

Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective

Siguaw, Judy A.; Simpson, Penny M.; Baker, Thomas L. - In: Journal of marketing 62 (1998) 3, pp. 99-111

Persistent link: https://www.econbiz.de/10005975756

Suspicion: Its sources, means of control, and effect on interorganizational relationships

Hunter, Gary L.; Gassenheimer, Jule B.; Siguaw, Judy A. - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1183-1193

Persistent link: https://www.econbiz.de/10009806442