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B-to-B-Marketing
7
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7
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5
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Wilson, David T.
64
Long, Mary M.
17
Lichtenthal, J. David
9
Lichtenthal, J.David
8
Mathews, H. Lee
8
Mummalaneni, Venkatapparao
7
Vlosky, Richard P.
5
Ghingold, Morry
4
Gopalakrishna, Pradeep
4
Aungst, Stan G.
3
Chiagouris, Larry
3
Monoky, John F.
3
Sandler, Dennis M.
3
Schiffman, Leon G.
3
Tellefsen, Thomas
3
Backhaus, Klaus
2
Busch, Paul S.
2
Chiagouris, Larry G.
2
Cole, Michael D.
2
Dolich, Ira J.
2
Kothandaraman, Prabakar
2
LaPlaca, Peter J.
2
Lilien, Gary L.
2
Malhotra, Naresh K.
2
Möller, K. E. Kristian
2
Ndubisi, Nelson Oly
2
Pelham, Alfred M.
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Plank, Richard E.
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Smith, Paul M.
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Uslay, Can
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Woodside, Arch G.
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Albers, S.
1
Albers, Sönke
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Brennan, D.Ross
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
7
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6
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5
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Industrial marketing : a German-American perspective ; with 29 tables
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Marketing management : a quarterly business management publication of the American Marketing Association
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Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
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1
Perspectives on international marketing - re-issued
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ECONIS (ZBW)
31
OLC EcoSci
26
USB Cologne (EcoSocSci)
16
Other ZBW resources
9
RePEc
4
BASE
1
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1
Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augm...
Lichtenthal, J.David
;
Long, Mary M.
- In:
The journal of business & industrial marketing
13
(
1998
)
4-5
,
pp. 356-369
Persistent link: https://www.econbiz.de/10007350242
Saved in:
2
Internet integration into the industrial selling process: A step-by-step approach
Long, Mary M.
;
Tellefsen, Thomas
;
Lichtenthal, J.David
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 676
Persistent link: https://www.econbiz.de/10007727780
Saved in:
3
Scientific contributions to the field from the Journal of Business-to-Business Marketing
Lichtenthal, J. David
;
Wilson, David T.
;
Long, Mary M.
- In:
Journal of Business Research
38
(
1997
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10005477704
Saved in:
4
We are all business marketers now
Lichtenthal, J.David
;
Iyer, Gopalkrishnan R.
;
Busch, Paul S.
- In:
The journal of business & industrial marketing
21
(
2006
)
7
,
pp. 414-421
Persistent link: https://www.econbiz.de/10007295702
Saved in:
5
Outdoor advertising for business markets
Lichtenthal, J.David
;
Yadav, Vivek
;
Donthu, Naveen
- In:
Industrial marketing management : the international …
35
(
2006
)
2
,
pp. 236
Persistent link: https://www.econbiz.de/10006229263
Saved in:
6
Fostering Client-Agency Relationships
Lichtenthal, J.David
;
Shani, David
- In:
Journal of business research : JBR
49
(
2000
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10006728041
Saved in:
7
Internet integration in business marketing tactics
Lichtenthal, J.David
;
Eliaz, Shay
- In:
Industrial marketing management : the international …
32
(
2003
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10006259501
Saved in:
8
How Big Blue IBM Became Black and Blue - What went wrong?
Lichtenthal, J.David
;
Copulsky, William
- In:
Industrial marketing management : the international …
22
(
1993
)
4
,
pp. 277-286
Persistent link: https://www.econbiz.de/10006358888
Saved in:
9
Product attributes for business markets: Implications for selling and sales management
Lichtenthal, J.David
;
Goodwin, Stephen A.
- In:
Psychology & marketing
23
(
2006
)
3
,
pp. 225-252
Persistent link: https://www.econbiz.de/10006955668
Saved in:
10
New product success in business/industrial markets : a buyer-seller perspective
Wilson, David T.
- In:
Industrial marketing : a German-American perspective ; …
,
(pp. 349-367)
.
1986
Persistent link: https://www.econbiz.de/10003017298
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