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Role of nonprice variables in intertier competition
Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
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Instituting the marketing concept in a multinational setting: the role of national culture
Nakata, Cheryl; Sivakumar, K. - 2006
Persistent link: https://www.econbiz.de/10003410825
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Managing intellectual property in global outsourcing for innovation generation
Roy, Subroto; Sivakumar, K. - In: The journal of product innovation management : an … 28 (2011) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10008822515
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Evolutionary multi-objective concurrent maximisation of process tolerances
Sivakumar, K.; Balamurugan, C.; Ramabalan, S. - In: International journal of production research 50 (2012) 12, pp. 3172-3191
Persistent link: https://www.econbiz.de/10009576054
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Optimal selection of machining datum and machining tolerance allocation through tolerance charting
Thilak, M.; Sivakumar, K.; Jayaprakash, G. - In: International journal of manufacturing technology and … 25 (2012) 1/3, pp. 135-160
Persistent link: https://www.econbiz.de/10009576476
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Global innovation generation and financial performance in business-to-business relationships : the case of cross-border alliances in the pharmaceutical industry
Sivakumar, K.; Roy, Subroto; Zhu, JianJun; Hanvanich, … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 757-776
Persistent link: https://www.econbiz.de/10009381719
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Global outsourcing relationships and innovation : a conceptual framework and research propositions
Roy, Subroto; Sivakumar, K. - In: The journal of product innovation management : an … 29 (2012) 4, pp. 513-530
Persistent link: https://www.econbiz.de/10009559953
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Distance factors and target market selection : the moderating effect of market potential
Malhotra, Shavin; Sivakumar, K.; Zhu, PengCheng - In: International marketing review 26 (2009) 6, pp. 651-673
Persistent link: https://www.econbiz.de/10009523943
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Effect of customer participation on service outcomes : the moderating role of participation readiness
Dong, Beibei; Sivakumar, K.; Evans, Kenneth R.; Zou, … - In: Journal of service research : JSR 18 (2015) 2, pp. 160-176
Persistent link: https://www.econbiz.de/10011283711
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Fix it or leave it? : customer recovery from self-service technology failures
Zhu, Zhen; Nakata, Cheryl; Sivakumar, K.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10009732748