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How to Compute Optimal Catalog...
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Brand management
4
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4
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4
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4
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4
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Hofstede, Frenkel ter
20
Wedel, Michel
16
Hofstede, Frenkel Ter
8
Ter Hofstede, Frenkel
8
ter Hofstede, Frenkel
6
Bharadwaj, Neeraj
5
Steenkamp, Jan-Benedict E.M.
5
Geylani, Tansev
4
Kuiper, W. Erno
3
Mahajan, Vijay
3
Pennings, Joost M. E.
3
Steenkamp, Jan-Benedict E. M.
3
Batra, Rajeev
2
Chattopadhyay, Amitava
2
DeSarbo, Wayne S.
2
Duan, Jason A.
2
Inman, J. Jeffrey
2
Kamakura, Wagner A.
2
Liu, Zhuping
2
Meulenberg, Matthew T.G.
2
Naylor, Rebecca Walker
2
Arora, Sandeep
1
Goetz, Oliver
1
Gönül, Füsun F.
1
Inman, J.Jeffrey
1
Inman, Jeffrey
1
Kim, Youngchan
1
Krafft, Manfred
1
Kuiper, W.Erno
1
Meulenberg, Mathias T. G.
1
Meulenberg, Matthew T. G.
1
Ozsomer, Aysegul
1
Pennings, Joost M.E.
1
Reczek, Rebecca Walker
1
Tillmanns, Sebastian
1
Walker Reczek, Rebecca
1
Wedel, Michael
1
Özsomer, Aysegül
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Economics letters
4
Journal of marketing
3
Journal of marketing research : JMR
3
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3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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2
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2
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1
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1
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1
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1
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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
2
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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3
International market segmentation : issues and perspectives
Steenkamp, Jan-Benedict E. M.
;
Hofstede, Frenkel ter
-
2006
Persistent link: https://www.econbiz.de/10003410965
Saved in:
4
A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
Saved in:
5
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
6
A Monte Carlo study of time aggregation in continuous-time and discrete-time parametric hazard models
Hofstede, Frenkel ter
- In:
Economics letters
58
(
1998
)
2
,
pp. 149-156
Persistent link: https://www.econbiz.de/10001235592
Saved in:
7
The price path due to order imbalances : evidence from the Amsterdam Agricultural Futures Exchange
Pennings, Joost M. E.
;
Kuiper, W. Erno
;
Hofstede, …
- In:
European financial management : the journal of the …
4
(
1998
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10001244083
Saved in:
8
A Monte Carlo study into time-aggregation in continuous and discrete-time hazard models
Hofstede, Frenkel ter
;
Wedel, Michel
-
1996
Persistent link: https://www.econbiz.de/10000945488
Saved in:
9
Mixture model analysis of complex samples
Wedel, Michel
;
Hofstede, Frenkel ter
;
Steenkamp, …
-
1997
Persistent link: https://www.econbiz.de/10000966809
Saved in:
10
Time-aggregation effects on the baseline of continuous-time and discrete-time hazard models
Hofstede, Frenkel ter
;
Wedel, Michel
- In:
Economics letters
63
(
1999
)
2
,
pp. 145-150
Persistent link: https://www.econbiz.de/10001398879
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