Narrow search
Showing 11 - 20 of 99
Cover Image
Brand positioning strategy using search engine marketing
Dou, Wenyu; Lim, Kai H.; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
Cover Image
Cultural change and buyer behavior in China
Bao, Yeqing; Su, Chenting; Zhou, Kevin Zheng - In: Handbook of contemporary marketing in China : theories …, (pp. 173-184). 2011
Persistent link: https://www.econbiz.de/10008987119
Cover Image
The many faces of trust and guanxi behavior : evidence from marketing channels in China
Shou, Zhigang; Guo, Rui; Zhang, Qiyuan; Su, Chenting - In: Industrial marketing management : the international … 40 (2011) 4, pp. 503-509
Persistent link: https://www.econbiz.de/10009159493
Cover Image
Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Cover Image
Market munificence and inter-firm information sharing : the moderating effect of specific assets
Shou, Zhigang; Yang, Lihua; Zhang, Qiyuan; Su, Chenting - In: Journal of business research : JBR 66 (2013) 10, pp. 2130-2138
Persistent link: https://www.econbiz.de/10009772231
Cover Image
Special section: Understanding Asian business strategy
Su, Chenting (contributor) - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2559
Persistent link: https://www.econbiz.de/10010233843
Cover Image
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Cover Image
Special section on application of instiutional theory in business marketing
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-785
Persistent link: https://www.econbiz.de/10010404057
Cover Image
Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
Cover Image
How do brand communities generate brand relationships? : intermediate mechanisms
Zhou, Zhimin; Zhang, Qiyuan; Su, Chenting; Zhou, Nan - In: Journal of business research : JBR 65 (2012) 7, pp. 890-895
Persistent link: https://www.econbiz.de/10009562255