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The (im)precision of scholarly consumer behavior research

Trafimow, David; Hyman, Michael R.; Kostyk, Alena - In: Journal of business research : JBR 114 (2020), pp. 93-101

Persistent link: https://www.econbiz.de/10012257463

Determinants and outcomes of superstitious beliefs : a multi-study approach

Sierra, Jeremy J.; Hyman, Michael R.; Turri, Anna M. - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1397-1417

Persistent link: https://www.econbiz.de/10011988075

Children's influence on consumption-related decisions in single-mother families : research review and Agenda

Chaudhury, Sarita Ray; Hyman, Michael R. - In: Cogent business & management 6 (2019), pp. 1-18

Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, scholars have progressed little in relating modern family processes to consumption-related decisions. Based on gaps and limitations identified in a review of the existing...

Persistent link: https://www.econbiz.de/10012114219

Modeling specialty store customers' buy/no-buy decisions

Goudge, Darrell; Good, Megan C.; Hyman, Michael R. - In: International journal of retail & distribution management 45 (2017) 11, pp. 1260-1276

Persistent link: https://www.econbiz.de/10011815715

Critical historical research method and marketing scholarship

Yan, Qiang; Hyman, Michael R. - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 841-864

Persistent link: https://www.econbiz.de/10011935679

Teaching ethics to marketing and logistics majors : a transformative learning experiment

Aguirre, Grant; Hyman, Michael R.; Goudge, Darrell; … - In: Journal of education for business 92 (2017) 3, pp. 121-128

Persistent link: https://www.econbiz.de/10011735793

A macromarketing prescription for Covid-19 : solidarity and care ethics

Shabbir, Haseeb A.; Hyman, Michael R.; Kostyk, Alena - In: Journal of macromarketing 41 (2021) 2, pp. 181-193

Persistent link: https://www.econbiz.de/10012521248

Disruptive events and associated discontinuities : a macromarketing prescription

Hyman, Michael R.; Kostyk, Alena; Shabbir, Haseeb A. - In: Journal of macromarketing 41 (2021) 3, pp. 441-448

Persistent link: https://www.econbiz.de/10012593629

Big data : data visualization and quantitative research apps

Lukošius, Vaidas; Hyman, Michael R. - In: Quantitative research methods in consumer psychology : …, (pp. 166-193). 2019

Persistent link: https://www.econbiz.de/10011954811

Using surveytainment to counter declining survey data quality

Kostyk, Alena; Zhou, Wenkai; Hyman, Michael R. - In: Journal of business research : JBR 95 (2019), pp. 211-219

Persistent link: https://www.econbiz.de/10011979882