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Competitive Response and Equilibria
Lal, Rajiv; Padmanabhan, V. - In: Marketing Science 14 (1995) 3_supplement, pp. 101-101
This paper investigates the relationship between market share and promotional expenditures the long run. Using data that span a decade and 91 product categories we find that market shares are stationary for a majority of the products in the data base. We find that relative promotional...
Persistent link: https://www.econbiz.de/10009144052
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Price promotions : limiting competitive encroachment
Lal, Rajiv - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 247-262
Persistent link: https://www.econbiz.de/10001093003
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A theory of salesforce compensation plans
Lal, Rajiv - 1983
Persistent link: https://www.econbiz.de/10004185017
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Globalization of retailing
Bell, David E.; Lal, Rajiv; Salmon, Walter J. - In: The global market : developing a strategy to manage …, (pp. 288-312). 2004
Persistent link: https://www.econbiz.de/10002120170
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Environmental trends : future store technologies and their impact on grocery retailing
Kalyanam, Kirthi; Lal, Rajiv; Wolfram, Gerd - In: Retailing in the 21st century : current and future trends, (pp. 141-158). 2010
Persistent link: https://www.econbiz.de/10003936896
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An approach for developing an optimal discount pricing policy
Lal, Rajiv; Staelin, Richard - In: Management science : journal of the Institute for … 30 (1984) 12, pp. 1524-1539
Persistent link: https://www.econbiz.de/10003613257
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Mobile money services - design and development for financial inclusion
Lal, Rajiv; Sachdev, Ishan - 2015 - Rev. July 2015
Persistent link: https://www.econbiz.de/10011305143
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Future store technologies and their impact on grocery retailing
Kalyanam, Kirthi; Lal, Rajiv; Wolfram, Gerd - In: Retailing in the 21st century : current and future trends, (pp. 95-112). 2006
Persistent link: https://www.econbiz.de/10003146627
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Marketing management : text and cases
Lal, Rajiv; Quelch, John A.; Rangan, V. Kasturi - 2005
Persistent link: https://www.econbiz.de/10001880264
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Exclusive dealing and price promotions
Lal, Rajiv - In: The journal of business : B 69 (1996) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10001198029