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Service digitization and the provider-to-customer handoff

Bridges, Eileen; Hofacker, Charles F.; Yim, Chi-kin - In: The Routledge handbook of service research insights and …, (pp. 283-301). 2020

Persistent link: https://www.econbiz.de/10012238667

Effects of prior brand usage and promotion on consumer promotional response

Bridges, Eileen; Briesch, Richard A.; Yim, Chi Kin (Bennett) - In: Journal of retailing 82 (2006) 4, pp. 295-308

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A high-tech product market share model with customer expectations

Bridges, Eileen; Yim, Chi Kin; Briesch, Richard A. - In: Operations research, Management science : OR MS ; the … 36 (1996) 1, pp. 57-60

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The 'nag factor' and children's product categories

Bridges, Eileen; Briesch, Richard A. - In: International journal of advertising : the quarterly … 25 (2006) 2, pp. 157-188

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A High-Tech Product Market Share Model with Customer Expectations

Bridges, Eileen; Chi Kin (Bennett) Yim; Briesch, Richard A. - In: Marketing Science 14 (1995) 1, pp. 61-81

In a product category based on dynamic technology, new products enter the market in rapid succession, and the competitive situation changes almost daily. Because technological features of available products tend to improve while prices tend to decline, customers develop expectations that may...

Persistent link: https://www.econbiz.de/10008787988