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MERCATI E COMPETITIVITÀ
5
Journal of retailing and consumer services
3
Long range planning : LRP ; international journal of strategic management
3
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2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Premium private label : how product value, trust and category involvement influence consumers willingness to buy
Bertoli, Giuseppe
;
Busacca, Bruno
;
Imperato, Marta
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 143-161
Persistent link: https://www.econbiz.de/10012305766
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22
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
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23
Le priorità del marketing management: una prospettiva europea
Busacca, Bruno
;
Cillo, Paola
- In:
MERCATI E COMPETITIVITÀ
2004/0
(
2004
)
Persistent link: https://www.econbiz.de/10010876183
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24
Competere per i talenti. La prospettiva del marketing
Busacca, Bruno
;
Cristini, Guido
- In:
MERCATI E COMPETITIVITÀ
2008/1
(
2008
)
1
,
pp. 9-47
Persistent link: https://www.econbiz.de/10010876197
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25
Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances
Arbore, Alessandro
;
Busacca, Bruno
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 271-280
Persistent link: https://www.econbiz.de/10008257318
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26
Recherches et expériences - Co-branding et valeur des interactions entre marques.
Bertoli, Giuseppe
;
Busacca, Bruno
- In:
Revue française du marketing
(
2006
)
207
,
pp. 73-88
Persistent link: https://www.econbiz.de/10007947323
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27
Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances
Arbore, Alessandro
;
Busacca, Bruno
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 271-281
Persistent link: https://www.econbiz.de/10008891501
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28
Rejuvenating importance-performance analysis
Arbore, Alessandro
;
Busacca, Bruno
- In:
Journal of service management
22
(
2011
)
3
,
pp. 409-430
Persistent link: https://www.econbiz.de/10009166376
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29
La gestione strategica della marca nella prospettiva delle agenzie di comunicazione
Zaminga, Ilaria
;
Busacca, Bruno
;
Ostillio, Maria Carmela
- In:
MERCATI E COMPETITIVITÀ
2005/1
(
2005
)
1
Persistent link: https://www.econbiz.de/10010560487
Saved in:
30
"Marketing Challenges in a Connected World"
Snehota, Ivan
;
Busacca, Bruno
;
Cova, Bernard
;
Arbore, …
- In:
MERCATI E COMPETITIVITÀ
2007/3
(
2007
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10010560501
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