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Premium private label : how product value, trust and category involvement influence consumers willingness to buy
Bertoli, Giuseppe; Busacca, Bruno; Imperato, Marta - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 143-161
Persistent link: https://www.econbiz.de/10012305766
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The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary; Brotto, Luisa; Busacca, Bruno - In: Journal of business research : JBR 85 (2018), pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
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Le priorità del marketing management: una prospettiva europea
Busacca, Bruno; Cillo, Paola - In: MERCATI E COMPETITIVITÀ 2004/0 (2004)
Persistent link: https://www.econbiz.de/10010876183
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Competere per i talenti. La prospettiva del marketing
Busacca, Bruno; Cristini, Guido - In: MERCATI E COMPETITIVITÀ 2008/1 (2008) 1, pp. 9-47
Persistent link: https://www.econbiz.de/10010876197
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Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances
Arbore, Alessandro; Busacca, Bruno - In: Journal of retailing and consumer services 16 (2009) 4, pp. 271-280
Persistent link: https://www.econbiz.de/10008257318
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Recherches et expériences - Co-branding et valeur des interactions entre marques.
Bertoli, Giuseppe; Busacca, Bruno - In: Revue française du marketing (2006) 207, pp. 73-88
Persistent link: https://www.econbiz.de/10007947323
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Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances
Arbore, Alessandro; Busacca, Bruno - In: Journal of retailing and consumer services 16 (2009) 4, pp. 271-281
Persistent link: https://www.econbiz.de/10008891501
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Rejuvenating importance-performance analysis
Arbore, Alessandro; Busacca, Bruno - In: Journal of service management 22 (2011) 3, pp. 409-430
Persistent link: https://www.econbiz.de/10009166376
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La gestione strategica della marca nella prospettiva delle agenzie di comunicazione
Zaminga, Ilaria; Busacca, Bruno; Ostillio, Maria Carmela - In: MERCATI E COMPETITIVITÀ 2005/1 (2005) 1
Persistent link: https://www.econbiz.de/10010560487
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"Marketing Challenges in a Connected World"
Snehota, Ivan; Busacca, Bruno; Cova, Bernard; Arbore, … - In: MERCATI E COMPETITIVITÀ 2007/3 (2007) 3, pp. 5-18
Persistent link: https://www.econbiz.de/10010560501