Narrow search
Showing 21 - 30 of 134
Cover Image
Decision neuroscience and consumer decision making
Yoon, Carolyn; Gonzalez, Richard; Bechara, Antoine; … - In: Marketing Letters 23 (2012) 2, pp. 473-485
Persistent link: https://www.econbiz.de/10010867845
Cover Image
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
Dubé, Laurette; Cervellon, Marie-Cécile; Jingyuan, Han - In: International journal of research in marketing : IJRM ; … 20 (2003) 3, pp. 259-272
Persistent link: https://www.econbiz.de/10006168849
Cover Image
Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions
Dubé, Laurette; Morgan, Michael S. - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 309-320
Persistent link: https://www.econbiz.de/10006199072
Cover Image
Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective
Fisher, Robert J.; Dubé, Laurette - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 850-858
Persistent link: https://www.econbiz.de/10006644480
Cover Image
Background music pleasure and store evaluation: intensity effects and psychological mechanisms
Dubé, Laurette; Morin, Sylvie - In: Journal of business research : JBR 54 (2001) 2, pp. 107-114
Persistent link: https://www.econbiz.de/10006724921
Cover Image
Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions
Dubé, Laurette; Morgan, Michael S. - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 156
Persistent link: https://www.econbiz.de/10006678557
Cover Image
B ORGANIZATIONAL BEHAVIOR - Background music pleasure and store evaluation -- Intensity effects and psychological mechanisms Bc:140
Dubé, Laurette; Morin, Sylvie - In: Operations research, Management science : OR MS ; the … 42 (2002) 3, pp. 261-262
Persistent link: https://www.econbiz.de/10006509409
Cover Image
The effect of emotional provider support on angry versus anxious consumers
Menon, Kalyani; Dubé, Laurette - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 268
Persistent link: https://www.econbiz.de/10007765861
Cover Image
The role of pleasant music in servicescapes: A test of the dual model of environmental perception
Morin, Sylvie; Dubé, Laurette; Chebat, Jean-Charles - In: Journal of retailing 83 (2007) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10007599005
Cover Image
Defensive Strategies for Managing Satisfaction and Loyalty in the Service Industry
Dubé, Laurette; Maute, Manfred F. - In: Psychology & marketing 15 (1998) 8, pp. 775-792
Persistent link: https://www.econbiz.de/10006991114