//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Situational Effects on Brand P...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
51
Konsumentenverhalten
49
Marketing
23
Brand management
19
Markenführung
18
Markenimage
14
Brand image
13
macromarketing
13
Vietnam
10
Brand
9
Markenartikel
9
Marketing theory
9
Marketingtheorie
9
Relationship marketing
9
Viet Nam
9
Beziehungsmarketing
8
Event marketing
8
Event-Marketing
8
Marketingmanagement
8
Marketing management
7
Welt
7
World
7
Lebensqualität
6
Quality of life
6
sustainability
6
Asia
5
Asien
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer satisfaction
5
Economic transition
5
International marketing
5
Internationales Marketing
5
Kundenzufriedenheit
5
Marktforschung
5
Systemtransformation
5
marketing systems
5
Business ethics
4
China
4
Developing countries
4
more ...
less ...
Online availability
All
Undetermined
45
Free
12
Type of publication
All
Article
140
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
92
Aufsatz in Zeitschrift
92
Aufsatz im Buch
16
Book section
16
Reprint
8
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
4
Guidebook
3
Ratgeber
3
Conference paper
2
Handbook
2
Handbuch
2
Interview
2
Konferenzbeitrag
2
research-article
2
Case study
1
Collection of articles written by one author
1
Fallstudie
1
Market information
1
Marktinformation
1
Sammlung
1
conceptual-paper
1
more ...
less ...
Language
All
English
135
Undetermined
30
German
7
Author
All
Schmitt, Bernd
60
Shultz, Clifford J.
59
Schmitt, Bernd H.
38
Zarantonello, Lia
16
Shultz, Clifford
12
Zhang, Shi
8
Brakus, J. Joško
7
McDonagh, Pierre
6
Brown, Stephen
5
Dubé, Laurette
5
Jedidi, Kamel
5
Pecotich, Anthony
5
Cote, Joseph A.
4
Henderson, Pamela W.
4
Holbrook, Morris B.
4
Hughner, Renée Shaw
4
Pan, Yigang
4
Viswanathan, Madhu
4
Bellis, Emanuel de
3
Clegg, Melanie
3
Cotte, June
3
Dumitrescu, Claudia
3
Esch, Franz-Rudolf
3
Giesler, Markus
3
Hofstetter, Reto
3
Langner, Tobias
3
Lehmann, Donald R.
3
Leong, Siew Meng
3
Meyer, Anton
3
Mittelstaedt, John D.
3
Peterson, Mark
3
Rahtz, Don R.
3
Schmitt, Bernd Herbert
3
Sheinin, Daniel A.
3
Sridharan, Srinivas
3
Stephen, Andrew T.
3
Wood, Stacy
3
Barrios, Andrés
2
Becker, Ingrid
2
Bluemelhuber, Christian
2
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of macromarketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of marketing
4
Australasian marketing journal
3
Brand management ; Vol. 1
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The journal of brand management : an international journal
3
Contemporary Southeast Asia
2
Cracking the code : leveraging consumer psychology to drive profitability
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbook on brand and experience management
2
Journal of Business Research
2
Journal of Product & Brand Management
2
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Brand management ; Vol. 3
1
California management review : CMR
1
Canadian journal of agricultural economics : CJAE
1
Community quality-of-life and well-being
1
EBL-Schweitzer
1
Edward Elgar E-Book Archive
1
European Business Review
1
European Journal of Marketing
1
Focus section: Intellectual property rights
1
Foundations and trends in marketing : FTMKT
1
Handbook of research in international marketing
1
Handbook on ethics and marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
133
OLC EcoSci
26
RePEc
4
Other ZBW resources
4
USB Cologne (EcoSocSci)
3
Showing
91
-
100
of
170
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
92
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
93
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
94
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
95
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
96
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
97
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
98
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
99
The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
Saved in:
100
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->