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Situational Effects on Brand P...
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Consumer behaviour
48
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48
Marketing
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macromarketing
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English
129
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7
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Shultz, Clifford J.
59
Schmitt, Bernd
57
Schmitt, Bernd H.
36
Zarantonello, Lia
16
Shultz, Clifford
11
Zhang, Shi
8
Brakus, J. Joško
7
Jedidi, Kamel
5
McDonagh, Pierre
5
Pecotich, Anthony
5
Brown, Stephen
4
Cote, Joseph A.
4
Dubé, Laurette
4
Henderson, Pamela W.
4
Holbrook, Morris B.
4
Hughner, Renée Shaw
4
Pan, Yigang
4
Viswanathan, Madhu
4
Dumitrescu, Claudia
3
Esch, Franz-Rudolf
3
Lehmann, Donald R.
3
Leong, Siew Meng
3
Meyer, Anton
3
Mittelstaedt, John D.
3
Peterson, Mark
3
Rahtz, Don R.
3
Schmitt, Bernd Herbert
3
Sridharan, Srinivas
3
Barrios, Andrés
2
Becker, Ingrid
2
Bellis, Emanuel de
2
Bluemelhuber, Christian
2
Bottomley, Paul A.
2
Brandes, Leif
2
Clegg, Melanie
2
Cole, Catherine A.
2
Cotte, June
2
Doyle, John R.
2
Eisingerich, Andreas B
2
Fedorikhin, Alexander
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Edward Elgar Publishing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Journal of macromarketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing
4
Australasian marketing journal
3
Brand management ; Vol. 1
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The journal of brand management : an international journal
3
Contemporary Southeast Asia
2
Cracking the code : leveraging consumer psychology to drive profitability
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbook on brand and experience management
2
Journal of Business Research
2
Journal of international marketing
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Journal of public policy & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Brand management ; Vol. 3
1
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1
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Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
130
OLC EcoSci
26
RePEc
4
USB Cologne (EcoSocSci)
3
Other ZBW resources
1
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My Iranian road trip : comments and reflections on videographic interpretations of Iran's political economy and marketing system
Shultz, Clifford J.
;
Peterson, Mark
;
Zwick, Detlev
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 87-94
Persistent link: https://www.econbiz.de/10010257258
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42
Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam
Nguyen Thi Tuyet Mai
;
Rahtz, Don R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10010257272
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43
The paradoxical relationships between marketing and vulnerability
Shultz, Clifford J.
;
Holbrook, Morris B.
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 124-127
Persistent link: https://www.econbiz.de/10003875247
Saved in:
44
Marketing as constructive engagement
Shultz, Clifford J.
-
2009
Persistent link: https://www.econbiz.de/10003876038
Saved in:
45
When policies and marketing systems explode : an assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable peace, and prosperity
Shultz, Clifford J.
;
Burkink, Timothy J.
;
Grbac, Bruno
; …
-
2009
Persistent link: https://www.econbiz.de/10003876117
Saved in:
46
Marketing and development in the transition economies of Southeast Asia : policy explication, assessment, and implications
Shultz, Clifford J.
;
Pecotich, Anthony
-
2009
Persistent link: https://www.econbiz.de/10003876609
Saved in:
47
Marketing and the tragedy of the commons : a synthesis, commentary, and analysis for action
Shultz, Clifford J.
;
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003876853
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48
Grocery store attributes in recovering economies : an empirical investigation of their importance, using three-component contour plotting
Shultz, Clifford J.
;
Renko, Sanda
;
Brčić-Stipčević, …
- In:
Journal of international food & agribusiness marketing …
22
(
2010
)
1/2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003952584
Saved in:
49
Marketing and public policy : transformative research in developing markets
Shultz, Clifford J.
;
Deshpandé, Rohit
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 178-184
Persistent link: https://www.econbiz.de/10009679230
Saved in:
50
Marketing as constructive engagement
Shultz, Clifford J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 293-301
Persistent link: https://www.econbiz.de/10003673033
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