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Bouncing back, reclaiming the body from pregnancy
Patterson, Maurice; O'Malley, Lisa - In: Motherhoods, markets and consumption : the making of …, (pp. 131-144). 2014
Persistent link: https://www.econbiz.de/10010254770
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On the marketing implications of place narratives
Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 832-856
Persistent link: https://www.econbiz.de/10010410774
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Place branding and place narratives
Lichrou, Maria; Patterson, Maurice; O'Malley, Lisa; … - In: Handbook on place branding and marketing, (pp. 160-177). 2017
Persistent link: https://www.econbiz.de/10011685165
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Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa (ed.); Lichrou, Maria (ed.);  … - Academy of Marketing / Conference <48., 2015, Limerick, … - 2016
Persistent link: https://www.econbiz.de/10011595539
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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Learning how : body techniques, skill acquisition and the consumption of experience
Murphy, Stephen; Patterson, Maurice; O'Malley, Lisa - In: Marketing theory 19 (2019) 4, pp. 425-445
Persistent link: https://www.econbiz.de/10012109415
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Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations
Lichrou, Maria; O'Malley, Lisa; Patterson, Maurice - In: Journal of strategic marketing 16 (2008) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10007911268
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Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, Lisa; Patterson, Maurice - In: Journal of marketing management : MM 14 (1998) 8, pp. 829-852
Persistent link: https://www.econbiz.de/10006990875
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Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, Lisa; Patterson, Maurice - In: Journal of marketing management : MM 19980, pp. 829-852
Persistent link: https://www.econbiz.de/10007019386
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Mapping the re-engagement of CRM with relationship marketing
Mitussis, Darryn; O'Malley, Lisa; Patterson, Maurice - In: European journal of marketing : EJM 40 (2006) 5, pp. 572-589
Persistent link: https://www.econbiz.de/10007222396