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Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
Shrum, L.J.; McCarty, John A.; Lowrey, Tina M. - In: Journal of advertising : official publication of the … 24 (1995) 2, pp. 71
Persistent link: https://www.econbiz.de/10008128934
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The Recycling of Solid Wastes: Personal Values, Value Orientations, and Attitudes about Recycling as Antecedents of Recycling Behavior
McCarty, John A.; Shrum, L.J. - In: Journal of business research : JBR 30 (1994) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10006744797
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The future of television advertising
Lowrey, Tina M.; Shrum, L. J.; McCarty, John A. - In: Marketing communication : new approaches, technologies, …, (pp. 113-132). 2005
Persistent link: https://www.econbiz.de/10003247651
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Toward an Understanding of Consumer Ambivalence
Otnes, Cele; Lowrey, Tina M.; Shrum, L.J. - In: Journal of consumer research : JCR ; an … 24 (1997) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10006673712
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Re-Inquiries - Phonetic Symbolism and Brand Name Preference
Lowrey, Tina M.; Shrum, L.J. - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 406-414
Persistent link: https://www.econbiz.de/10007861078
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Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Shrum, L.J.; Wong, Nancy; Arif, Farrah; Chugani, Sunaina K. - In: Journal of business research : JBR 66 (2013) 8, pp. 1179-1185
Persistent link: https://www.econbiz.de/10010119595
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The Relation Between Brand-Name Linguistic Characteristics and Brand-Name Memory
Lowrey, Tina M.; Shrum, L.J.; Dubitsky, Tony M. - In: Journal of advertising : official publication of the … 32 (2003) 3, pp. 7-18
Persistent link: https://www.econbiz.de/10008118035
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Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
Shrum, L.J.; Wong, Nancy; Arif, Farrah; Chugani, Sunaina K. - In: Journal of Business Research 66 (2013) 8, pp. 1179-1185
This article proposes an expanded conceptualization of materialism that grounds materialism in research on the self. The article stresses the functions of materialistic goal pursuit, the processes by which these functions are developed and implemented, and their potential consequences. This...
Persistent link: https://www.econbiz.de/10010666024
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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An exploratory study of consumer style: country differences and international segments
McCarty, John A.; Horn, Martin I.; Szenasy, Mary Kate; … - In: Journal of consumer behaviour : an international … 6 (2007) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10003439313