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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
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Advocating avatars : the salesperson in second life
Berthon, Pierre R.; Pitt, Leyland F.; Halvorson, Wade; … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 3, pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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Special issue: Corporate image and reputation in B2B markets
Pitt, Leyland F. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008737515
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Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa; Steyn, Peter; Pitt, Leyland F. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
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Finding the hidden value in SME networks
Van der Merwe, Rian; Pitt, Leyland F.; Barnes, Bradley R.; … - In: International journal of enterprise network management 2 (2008) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10003607250
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Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
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The internet's impact on B2B sales management : some Australian evidence
Pitt, Leyland F.; Berthon, Pierre R.; Chakrabarti, Ronika; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 348-363
Persistent link: https://www.econbiz.de/10003617669
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Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet; Morris, Michael H.; Pitt, Leyland F. - 2009
Persistent link: https://www.econbiz.de/10003577828
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Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007
Persistent link: https://www.econbiz.de/10003538860
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Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10003981029