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Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; … - In: Journal of business research : JBR 120 (2020), pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
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How to translate great research into great teaching
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 85 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012211913
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Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration
Ashnai, Bahar; Smirnova, Maria; Henneberg, Stephan; … - In: Journal of business-to-business marketing 26 (2019) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012196260
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Understanding the service infusion process as a business model reconfiguration
Forkmann, Sebastian; Ramos, Carla; Henneberg, Stephan; … - In: Industrial marketing management : the international … 60 (2017), pp. 151-166
Persistent link: https://www.econbiz.de/10011672084
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Reverse knowledge transfer and subsidiary power
Najafi-Tavani, Zhaleh; Zaefarian, Ghasem; Naudé, Peter; … - In: Industrial marketing management : the international … 48 (2015), pp. 103-110
Persistent link: https://www.econbiz.de/10011345764
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Relationship quality in business to business relationships : reviewing the current literatures and proposing a new measurement model
Jiang, Zhizhong; Shiu, Eric; Henneberg, Stephan; … - In: Psychology & marketing 33 (2016) 4, pp. 297-313
Persistent link: https://www.econbiz.de/10011458441
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Network dynamics in international marketing
Naudé, Pete (contributor) - 1998 - 1. ed.
Persistent link: https://www.econbiz.de/10004377743
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Developing Effective Alliance Partnerships
Hipkin, Ian; Naudé, Pete - In: Long range planning : LRP ; international journal of … 39 (2006) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10007259556
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Comments on #8220Power to all our friends? Living with imbalance in supplier#8211retailer relationships#8221 by Martin Hingley
Naudé, Pete - In: Industrial marketing management : the international … 34 (2005) 8, pp. 867-869
Persistent link: https://www.econbiz.de/10006232252
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Identifying the determinants of internal marketing orientation
Naudé, Pete; Desai, Janine; Murphy, John - In: European journal of marketing : EJM 37 (2003) 9, pp. 1205-1220
Persistent link: https://www.econbiz.de/10006083336