Narrow search
Showing 11 - 20 of 104
Cover Image
Brand positioning through print advertising
Xu, JuanJuan; Bao, Yeqing; Landry, Timothy D. - In: Brand management in emerging markets : theories and practice, (pp. 155-164). 2014
Persistent link: https://www.econbiz.de/10010417735
Cover Image
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Handbook of research in international marketing, (pp. 48-67). 2011
Persistent link: https://www.econbiz.de/10009384957
Cover Image
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing; Fong, Eric; Landry, Timothy D.; Zhou, … - In: Journal of strategic marketing 23 (2015) 4, pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
Cover Image
Verbal and visual information interaction in print advertisements
Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Cracking the code : leveraging consumer psychology to …, (pp. 112-131). 2012
Persistent link: https://www.econbiz.de/10009349526
Cover Image
Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? : the moderating role of trust and contracts
Bao, Yongchuan; Li, Yuan; Pang, Changwei; Bao, Yeqing; … - In: Industrial marketing management : the international … 64 (2017), pp. 79-90
Persistent link: https://www.econbiz.de/10011738378
Cover Image
Product intellectualization ecosystem : a framework through grounded theory and case analysis
Dong, Xiaosong; Cao, Wenli; Bao, Yeqing - In: International journal of emerging markets 17 (2022) 4, pp. 1030-1048
Persistent link: https://www.econbiz.de/10013363138
Cover Image
Harmonizing conflict in husband-wife purchase decision making : perceived fairness and spousal influence dynamics
Su, Chenting; Zhou, Kevin Zheng; Zhou, Nan; Li, Julie Juan - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 378-394
Persistent link: https://www.econbiz.de/10003758834
Cover Image
Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
Cover Image
How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10003436746
Cover Image
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271