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Product management
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6
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4
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3
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Journal of Consumer Marketing
40
Journal of Product & Brand Management
15
The journal of business & industrial marketing
7
The journal of product & brand management
7
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6
The journal of services marketing
3
International business and economics research journal
2
International journal of business excellence
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International journal of business innovation and research
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1
Product strategy in harsh economic times: Subway
Pitta, Dennis A.
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
Saved in:
2
Chinese managers' perceptions of their ability to deliver service quality
Smith, Darlene Brannigan
;
Pitta, Dennis A.
- In:
International journal of business excellence
2
(
2009
)
3/4
,
pp. 241-256
Persistent link: https://www.econbiz.de/10003879550
Saved in:
3
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan
;
Pitta, Dennis A.
;
Richardson, Lee
- In:
International business and economics research journal
6
(
2007
)
12
,
pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
Saved in:
4
Punctuated equilibrium and the evolution of the product manager
Katsanis, Lea Prevel
;
Pitta, Dennis A.
-
2010
Persistent link: https://www.econbiz.de/10003922704
Saved in:
5
Relationship development for services : an empirical test
Castro, Kristian
;
Pitta, Dennis A.
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 126-131
Persistent link: https://www.econbiz.de/10009569988
Saved in:
6
Social media's emerging improtance in market research
Patino, Anthony
;
Pitta, Dennis A.
;
Quinones, Ralph
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 233-237
Persistent link: https://www.econbiz.de/10009552953
Saved in:
7
Customers' relational models as determinants of customer engagement value
Kaltcheva, Velitchka D.
;
Patino, Anthony
;
Laric, Michael V.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10010358981
Saved in:
8
Marketing from the end of the earth : the dilemma of Puerto Nativo Lodge
Santiago, Jose A.
;
Pitta, Dennis A.
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 141-146
Persistent link: https://www.econbiz.de/10009231632
Saved in:
9
Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.
;
Smith, Darlene Brannigan
- In:
International marketing : emerging markets
,
(pp. 155-187)
.
2011
Persistent link: https://www.econbiz.de/10008937369
Saved in:
10
Successful strategic alliances with international partners : key issues for small- to medium-sized enterprises
Wood, Van R.
;
Pitta, Dennis A.
;
Franzak, Frank J.
- In:
International journal of business innovation and research
3
(
2009
)
3
,
pp. 232-251
Persistent link: https://www.econbiz.de/10003840223
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