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Consumer behaviour
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Laroche, Michel
241
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Yang, Zhiyong
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Journal of business research : JBR
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81
What is this accent? Effects of accent and language in international advertising contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie‐Odile
;
Xu, Lu
- In:
International Journal of Consumer Studies
46
(
2021
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10012635165
Saved in:
82
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
83
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
84
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
85
Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.
;
Laroche, Michel
;
Zhang, Man
;
Cho, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
Saved in:
86
A Pan-European approach to customer satisfaction : an optimal strategy?
Ueltschy, Linda C.
;
Laroche, Michel
;
Rita, Paulo
; …
- In:
Multinational business review
16
(
2008
)
3
,
pp. 41-71
Persistent link: https://www.econbiz.de/10003890261
Saved in:
87
The effects of perceived salesperson listening effectiveness in the financial industry
Bergeron, Jasmin
;
Laroche, Michel
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 6-25
Persistent link: https://www.econbiz.de/10003903403
Saved in:
88
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
89
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Saved in:
90
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Saved in:
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