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17
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10
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7
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ECONIS (ZBW)
123
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14
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141
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Saved in:
142
New ways to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Using logical techniques for making better decisions
,
(pp. 325-343)
.
1983
Persistent link: https://www.econbiz.de/10002539779
Saved in:
143
On the analysis of qualitative data in marketing research
Green, Paul E.
;
Carmone, Frank J.
;
Wachspress, David P.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10002539947
Saved in:
144
On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
Saved in:
145
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1970
-
2 ed.
Persistent link: https://www.econbiz.de/10002540024
Saved in:
146
Some new types of fractional factorial designs for marketing experiments
Green, Paul E.
;
Carroll, J. Douglas
;
Carmone, Frank J.
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 99-122
Persistent link: https://www.econbiz.de/10002540054
Saved in:
147
Superordinate factorial designs in the analysis of consumer judgements
Green, Paul E.
;
Carroll, J. Douglas
;
Carmone, Frank J.
- In:
Journal of business research : JBR
4
(
1976
)
4
,
pp. 281-295
Persistent link: https://www.econbiz.de/10002540082
Saved in:
148
Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul E.
;
Rao, Vithala R.
-
1972
Persistent link: https://www.econbiz.de/10002542809
Saved in:
149
Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Persistent link: https://www.econbiz.de/10002239060
Saved in:
150
Bayesian decision theory in channel selection
Alderson, Wroe
;
Green, Paul E.
- In:
The marketing channel : a conceptual viewpoint
,
(pp. 199-203)
.
1967
Persistent link: https://www.econbiz.de/10001813427
Saved in:
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