The drive to satisfy customers in narrowly defined market segments has led firms to offer wider arrays of products and services. Delivering products and services with the appropriate mix of features for these highly fragmented market segments requires understanding the value that customers place...

Over the last decade, numerous methods for the multidimensional scaling (MDS) of perceptions and preferences have been applied by researchers in marketing. However, one notable gap in MDS methodology has been the lack of suitable models for analyzing inherently asymmetric data relationships....

Due to recent interest in the analysis of DNA microarray data, new methods have been considered and developed in the area of statistical classification. In particular, according to the gene expression profile of existing data, the goal is to classify the sample into a relevant diagnostic...