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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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On the robustness of multidimensional scaling techniques
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541511
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Hybrid models for conjoint analysis : an expository review
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541525
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Bayesian decision theory in advertising
Green, Paul E. - In: Marketing models : Quantitative and behavioral, (pp. 280-295). 1968
Persistent link: https://www.econbiz.de/10003563378
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The computer's place in business planning: a Bayesian approach
Green, Paul E. - In: Marketing and the computer, (pp. 278-300). 1965
Persistent link: https://www.econbiz.de/10003563380
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The vagaries of becoming (and remaining) a marketing research methodologist
Green, Paul E. - In: Marketing research and modeling : progress and …, (pp. 233-244). 2004
Persistent link: https://www.econbiz.de/10003243676
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Applications of decision theory in pricing strategy
Green, Paul E. - In: Prices : issues in theory, practice, and public policy, (pp. 141-167). 1967
Persistent link: https://www.econbiz.de/10002539105
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Bayesian classification procedures in analyzing customer characteristics
Green, Paul E. - In: Advertising management, (pp. 258-270). 1965
Persistent link: https://www.econbiz.de/10002539136
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Bayesian classification procedures in analyzing customer characteristics
Green, Paul E. - In: Journal of marketing research : JMR 1 (1964) 2, pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
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Bayesian decision theory in advertising
Green, Paul E. - In: Journal of advertising research 2 (1962) 4, pp. 33-41
Persistent link: https://www.econbiz.de/10002539158