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ECONIS (ZBW)
123
RePEc
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OLC EcoSci
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14
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41
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
42
On the robustness of multidimensional scaling techniques
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541511
Saved in:
43
Hybrid models for conjoint analysis : an expository review
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541525
Saved in:
44
Bayesian decision theory in advertising
Green, Paul E.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 280-295)
.
1968
Persistent link: https://www.econbiz.de/10003563378
Saved in:
45
The computer's place in business planning: a Bayesian approach
Green, Paul E.
- In:
Marketing and the computer
,
(pp. 278-300)
.
1965
Persistent link: https://www.econbiz.de/10003563380
Saved in:
46
The vagaries of becoming (and remaining) a marketing research methodologist
Green, Paul E.
- In:
Marketing research and modeling : progress and …
,
(pp. 233-244)
.
2004
Persistent link: https://www.econbiz.de/10003243676
Saved in:
47
Applications of decision theory in pricing strategy
Green, Paul E.
- In:
Prices : issues in theory, practice, and public policy
,
(pp. 141-167)
.
1967
Persistent link: https://www.econbiz.de/10002539105
Saved in:
48
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
- In:
Advertising management
,
(pp. 258-270)
.
1965
Persistent link: https://www.econbiz.de/10002539136
Saved in:
49
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
- In:
Journal of marketing research : JMR
1
(
1964
)
2
,
pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
Saved in:
50
Bayesian decision theory in advertising
Green, Paul E.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10002539158
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