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Journal of marketing research : JMR
18
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
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7
Legends in marketing
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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ECONIS (ZBW)
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131
Ranking procedures and subjective probability distributions
Smith, Lee H.
;
Green, Paul E.
;
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
14
(
1967
)
4
,
pp. B236-B249
Persistent link: https://www.econbiz.de/10002833091
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132
Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
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133
Advertising expenditure models : State of the art and prospects
Green, Paul E.
;
Robinson, Patrick J.
;
FitzRoy, Peter T.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 428-439)
.
1971
Persistent link: https://www.econbiz.de/10002539070
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134
Bayesian statistics and marketing research
Green, Paul E.
;
Frenk, Ronald E.
- In:
Journal of the Royal Statistical Society / C
15
(
1966
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10002539262
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135
A behavioral experiment in risk taking and information seekin
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Explorations in consumer behavior : a symposium held at …
,
(pp. 259-277)
.
1968
Persistent link: https://www.econbiz.de/10002539329
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136
Behavioral experiment in two-person bargaining
Green, Paul E.
;
Gross, Irwin
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 374-379
Persistent link: https://www.econbiz.de/10002539347
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137
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
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138
Canonical analysis : an exposition and illustrative application
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Marketing models : quantitative applications
,
(pp. 287-303)
.
1971
Persistent link: https://www.econbiz.de/10002539398
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139
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
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140
Common stock perception and preferance : an application of multidimensional scaling
Green, Paul E.
;
Maheshwari, Arun
- In:
The journal of business : B
42
(
1969
)
4
,
pp. 439-457
Persistent link: https://www.econbiz.de/10002539438
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