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Challenges and future directions of computational advertising measurement systems
Yun, Joseph T.; Segijn, Claire M.; Pearson, Stewart; … - In: Journal of advertising 49 (2020) 4, pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
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Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Lam, Shun Y.; Shankar, Venkatesh; Erramilli, M.Krishna; … - In: Journal of the Academy of Marketing Science 32 (2004) 3, pp. 293-311
Persistent link: https://www.econbiz.de/10006150592
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Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension
Ancarani, Fabio; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 32 (2004) 2, pp. 176-187
Persistent link: https://www.econbiz.de/10006150723
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Can Price Dispersion in Online Markets Be Explained by Differences in E-Tailer Service Quality?
Pan, Xing; Ratchford, Brian T.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 433-445
Persistent link: https://www.econbiz.de/10006151475
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Customer satisfaction and loyalty in online and offline environments
Shankar, Venkatesh; Smith, Amy K.; Rangaswamy, Arvind - In: International journal of research in marketing : IJRM ; … 20 (2003) 2, pp. 153-176
Persistent link: https://www.econbiz.de/10006169989
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Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...
Berry, Leonard L.; Shankar, Venkatesh; Parish, Janet Turner - In: MIT sloan management review 47 (2006) 2, pp. 56-64
Persistent link: https://www.econbiz.de/10006228675
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Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Bart, Yakov; Shankar, Venkatesh; Sultan, Fareena; … - In: Journal of marketing 69 (2005) 4, pp. 133-152
Persistent link: https://www.econbiz.de/10005920859
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The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
Inman, J.Jeffrey; Shankar, Venkatesh; Ferraro, Rosellina - In: Journal of marketing 68 (2004) 2, pp. 51-71
Persistent link: https://www.econbiz.de/10005927928
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Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers
Shankar, Venkatesh - In: Management science : journal of the Institute for … 52 (2006) 2, pp. 276-292
Persistent link: https://www.econbiz.de/10006075498
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Practice Prize Article#x2014CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Divakar, Suresh; Ratchford, Brian T.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10006874874