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The Effects of New Franchisor...
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61
Asymmetric new product development alliances: win-win or win-lose partnerships?
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10003451532
Saved in:
62
Wie Hybrid-Angebote funktionieren
Shankar, Venkatesh
;
Berry, Leonard L.
;
Dotzel, Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003911207
Saved in:
63
Recent trends and emerging practices in retailer pricing
Bolton, Ruth N.
;
Shankar, Venkatesh
;
Montoya, Detra Y.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 301-318)
.
2010
Persistent link: https://www.econbiz.de/10003938763
Saved in:
64
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
65
BRAN*EQT : a model and simulator for estimating, tracking, and managing multicategory brand equity
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 51-76
Persistent link: https://www.econbiz.de/10003605648
Saved in:
66
New product preannouncements and shareholder value : don't make promises you can't keep
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10003547868
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67
Efficient replenishment in the distribution channel
Yan, Dong
;
Shankar, Venkatesh
;
Dresner, Martin
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 253-278
Persistent link: https://www.econbiz.de/10003515637
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68
New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10003393772
Saved in:
69
Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003393778
Saved in:
70
Mobile marketing in the retailing environment : current insights and future research avenues
Shankar, Venkatesh
;
Venkatesh, Alladi
;
Hofacker, Charles
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 111-120
Persistent link: https://www.econbiz.de/10003987332
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