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A Generic Concept of Marketing...
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Marketing
224
Marketingmanagement
127
Marketing management
90
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
Strategisches Management
28
USA
28
United States
26
Soziomarketing
25
Marktforschung
23
Absatz
18
Social marketing
17
Strategic management
17
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15
Vereinigte Staaten
15
Nonprofit-Organisation
14
Social Marketing
14
Einführung
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Beziehungsmarketing
11
Relationship marketing
11
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Absatzpolitik
9
Absatzplanung
8
Asien
8
Brand management
8
Kundenmanagement
8
Lehrbuch
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Marketingstrategie
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Language
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English
292
Undetermined
130
German
68
French
6
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Author
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Kotler, Philip
492
Armstrong, Gary
48
Keller, Kevin Lane
30
Kartajaya, Hermawan
24
Lee, Nancy R.
18
Pförtsch, Waldemar A.
17
Setiawan, Iwan
14
Andreasen, Alan R.
12
Levy, Sidney J.
11
Bliemel, Friedhelm
9
Sponholz, Uwe
9
Bloom, Paul N.
7
Fahey, Liam
7
Opresnik, Marc Oliver
7
Achrol, Ravi S.
6
Haas, Maximilian
6
Suvit Maesincee
6
Zaltman, Gerald
6
Berger, Roland
5
Bickhoff, Nils
5
Bowen, John T.
5
Chernev, Alexander
5
Harris, Lloyd C.
5
Jatusripitak, Somkid
5
Kotler, Milton
5
Rein, Irving J.
5
Trías de Bes, Fernando
5
Brady, Mairead
4
Caslione, John A.
4
Hansen, Torben
4
Hooi, Den Huan
4
Jain, Dipak
4
Lilien, Gary L.
4
Maesincee, Suvit
4
Makens, James C.
4
Reber, Heidi
4
Roberto, Eduardo L.
4
Roberto, Ned
4
Scheff, Joanne
4
Schultz, Randall L.
4
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Pearson Studium
4
Campus Verlag
2
AMACOM
1
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1
Pearson Deutschland GmbH
1
Springer-Verlag GmbH
1
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Journal of marketing
15
Legends in marketing
11
Harvard business review : HBR
10
Always learning
7
wi - Wirtschaft
6
H2H Marketing : Case Studies on Human-to-Human Marketing
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
Journal of creating value
4
Business Horizons
3
Business horizons
3
Journal of Business Strategy
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Applications of the sciences in marketing management
2
California management review
2
Computer innovations in marketing
2
Does marketing need reform? : fresh perspectives on the future
2
European Management Journal
2
European management journal : publ. twice a year for the Scottish Business School
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
2
Holt, Rinehart and Winston marketing series
2
Journal of Consumer Marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIT sloan management review
2
Marketing management and the decision sciences: theory and applications
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Planning Review
2
Readings in basic marketing
2
Readings in marketing : the qualitative and quantitative areas
2
Review of marketing research
2
Springer Business Cases
2
Strategic marketing : planning, implementation, and control
2
wi / wirtschaft
2
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Source
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ECONIS (ZBW)
315
USB Cologne (EcoSocSci)
132
OLC EcoSci
28
Other ZBW resources
14
RePEc
7
Showing
111
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120
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496
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111
Péchés mortels en marketing : symptômes et solutions
Kotler, Philip
-
2007
Persistent link: https://www.econbiz.de/10004891920
Saved in:
112
Arbeitsbuch zu Marketing-Management
Kotler, Philip
-
1975
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009527827
Saved in:
113
Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Auf.
Persistent link: https://www.econbiz.de/10009605851
Saved in:
114
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
115
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
116
Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
117
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
118
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
119
Marketing management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
120
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
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