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Two-sided advertising: A meta-...
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Advertising
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Eisend, Martin
202
Kuß, Alfred
14
Rosengren, Sara
9
Koch, Jochen
8
Tarrahi, Farid
8
Langer, Alexandra
7
Petermann, Arne
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
Evanschitzky, Heiner
5
Knoll, Silke
5
Richter, Thorsten
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
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3
Dahlén, Micael
3
Hermann, Erik
3
Hudders, Liselot
3
Karpinska-Krakowiak, Malgorzata
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Möller, Jana
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Steinhagen, Josefine
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Voorveld, Hilde
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2
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Berlo, Zeph M. C. van
2
Calantone, Roger J.
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1
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1
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International journal of advertising : the quarterly review of marketing communications
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11
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9
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8
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
3
Journal of business research : JBR
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Marketing : ZFP ; journal of research and management
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Marketing Letters
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
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Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
1
Business Research
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ECONIS (ZBW)
148
OLC EcoSci
24
RePEc
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EconStor
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21
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
22
Morality effects and consumer responses to counterfeit and pirated products : a meta-analysis
Eisend, Martin
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 301-323
Persistent link: https://www.econbiz.de/10011988969
Saved in:
23
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
24
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
25
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
26
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
27
Editorial: international and methodological diversity in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
Saved in:
28
Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin
- In:
Business research : BuR ; official open access journal …
4
(
2011
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
Saved in:
29
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
30
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
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