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Sherry, John F.
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9
Nakamoto, Kent
9
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7
Fischer, Eileen
7
Joy, Annamma
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Kozinets, Robert V.
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Diamond, Nina
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4
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3
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ECONIS (ZBW)
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31
Status games : market driving through social influence in the U.S. wine industry
Humphreys, Ashlee
;
Carpenter, Gregory S.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011912144
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32
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 74-102)
.
2001
Persistent link: https://www.econbiz.de/10001612976
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33
Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
- In:
Kellogg on marketing
,
(pp. 103-129)
.
2001
Persistent link: https://www.econbiz.de/10001612977
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34
Managing market offerings in business markets
Anderson, James C.
;
Carpenter, Gregory S.
;
Narus, James A.
- In:
Kellogg on marketing
,
(pp. 330-365)
.
2001
Persistent link: https://www.econbiz.de/10001612997
Saved in:
35
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
;
Nakamoto, Kent
-
2010
Persistent link: https://www.econbiz.de/10003888631
Saved in:
36
Creating and managing brands
Tybout, Alice M.
;
Carpenter, Gregory S.
- In:
Kellogg on marketing
,
(pp. 112-141)
.
2010
Persistent link: https://www.econbiz.de/10008664284
Saved in:
37
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
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38
Competitive brand strategies
Carpenter, Gregory S.
;
Nakamoto, Kent
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 73-90)
.
2005
Persistent link: https://www.econbiz.de/10003285317
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39
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
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40
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
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