Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive...

Reading new currents in consumer culture theory / Eileen Fischer and John F. Sherry, Jr -- Rethinking fundamental notions : selves, others and systems -- Consumers in an age of autonomous and semi-autonomous machines / Russell Belk -- Market value of diversity and ethnicity : a cultural analysis...