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Consumer behaviour
49
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USA
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Innovation
8
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Goldsmith, Ronald E.
141
Cahill, Dennis J.
26
Clark, Ronald A.
14
Flynn, Leisa Reinecke
13
Flynn, Leisa R.
9
Lafferty, Barbara A.
8
Pagani, Margherita
8
Swilley, Esther
7
Freiden, Jon B.
5
Hofacker, Charles F.
5
Newell, Stephen J.
5
Pillai, Kishore Gopalakrishna
5
Eastman, Jacqueline K.
4
Goldsmith, Elizabeth B.
4
Litvin, Stephen W.
4
Lu, Xiaojing
4
Reinecke Flynn, Leisa
4
Tsiotsou, Rodoula H.
4
Bacile, Todd J.
3
Pan, Bing
3
Zboja, James J.
3
Beaudoin, Pierre
2
Bertrandias, Laurent
2
Bridges, Eileen
2
Foxall, Gordon R.
2
Kim, Daekwan
2
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2
Moore, Mary Ann
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Ramirez, Edward
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1
Bonn, Mark Andrew
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Breen, George Edward
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1
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Journal of Business Research
10
Journal of Product & Brand Management
10
Journal of Consumer Marketing
9
Journal of retailing and consumer services
9
Journal of business research : JBR
8
Journal of Fashion Marketing and Management: An International Journal
7
Marketing intelligence & planning
7
The service industries journal
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing Intelligence & Planning
5
Psychology & marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing theory and practice
4
International journal of consumer studies
3
Journal of Research in Interactive Marketing
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Strategic marketing in tourism services
3
The Service Industries Journal
3
European journal of marketing : EJM
2
International Journal of Wine Marketing
2
Journal of Services Marketing
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Psychology of branding
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Advances in electronic marketing
1
Akron business and economic review
1
Branding and sustainable competitive advantage : building virtual presence
1
Business Horizons
1
Business horizons
1
Consumer perception of product risks and benefits
1
Contemporary research in e-marketing ; 1
1
E-Services : opportunities and threats
1
European Journal of Marketing
1
Handbook of Developments in Consumer Behaviour
1
Handbook of developments in consumer behaviour
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OLC EcoSci
53
ECONIS (ZBW)
49
Other ZBW resources
45
RePEc
15
USB Cologne (EcoSocSci)
5
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51
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
52
Introducing the super consumer
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 201-207
Persistent link: https://www.econbiz.de/10011508760
Saved in:
53
How gender and financial self-efficacy influence investment risk taking
Montford, William
;
Goldsmith, Ronald E.
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 101-106
Persistent link: https://www.econbiz.de/10011539804
Saved in:
54
Materialism and brand engagement as shopping motivations
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10009232592
Saved in:
55
Social influence and sustainability in households
Goldsmith, Elizabeth B.
;
Goldsmith, Ronald E.
- In:
International journal of consumer studies
35
(
2011
)
2
,
pp. 117-121
Persistent link: https://www.econbiz.de/10008933406
Saved in:
56
Introduction to experiential marketing
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 207-214)
.
2012
Persistent link: https://www.econbiz.de/10009581741
Saved in:
57
Implementing relationship marketing in hospitality and tourism management
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 139-146)
.
2012
Persistent link: https://www.econbiz.de/10009581755
Saved in:
58
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
Saved in:
59
An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Goldsmith, Ronald E.
;
Clark, Ronald A.
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10003761543
Saved in:
60
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
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