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A challenge within macromarketing : global disasters

Iacobucci, Dawn - In: Journal of macromarketing 39 (2019) 3, pp. 334-338

Persistent link: https://www.econbiz.de/10012109488

A chronology of health care marketing research

Iacobucci, Dawn - 2019

Persistent link: https://www.econbiz.de/10012171435

Iacobucci, Dawn - 2010 - Student ed.

Persistent link: https://www.econbiz.de/10004937899

“Game on!” Pushing consumer buttons to change sustainable behavior : a gamification field study

Mulcahy, Rory Francis; McAndrew, Ryan; Russell-Bennett, … - In: European Journal of Marketing 55 (2021) 10, pp. 2593-2619

Purpose: Marketers have begun to investigate the potential of gamification for influencing consumer behavior by using game design elements in realms varying from branding, retail, sales and health services. Marketers have also begun to explore consumer behavior in sustainability. This paper...

Persistent link: https://www.econbiz.de/10012638157

Marketing research : methodological foundations

Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed

Persistent link: https://www.econbiz.de/10003283277

Social networks : you've lost control

Iacobucci, Dawn; Salter, James M. - In: The network challenge : strategy, profit, and risk in …, (pp. 67-84). 2009

Persistent link: https://www.econbiz.de/10003863851

Determinants of pay levels and structures in sales organizations

Rouziès, Dominique; Coughlan, Anne T.; Anderson, Erin; … - In: Journal of marketing 73 (2009) 6, pp. 92-104

Persistent link: https://www.econbiz.de/10003901119

Dynamic effects among movie ratings, movie revenues, and viewer satisfaction

Moon, Sangkil; Bergey, Paul K.; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-121

Persistent link: https://www.econbiz.de/10003940589

Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers

Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17

Persistent link: https://www.econbiz.de/10008702776

Antecedents and consequences of adaptive selling confidence and behavior : a dyadic analysis of salespeople and their customers

Román, Sergio; Iacobucci, Dawn - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 363-382

Persistent link: https://www.econbiz.de/10003986399