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Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Ulas, Dilber; … - In: Journal of international consumer marketing 24 (2012) 5, pp. 320-337
Persistent link: https://www.econbiz.de/10009778699
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Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Miller, Gina L. - 2013
Persistent link: https://www.econbiz.de/10009781363
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.; Uslay, Can; Ndubisi, Nelson Oly - In: Journal of business-to-business marketing 15 (2008) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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Marketing in African emerging markets : emerging perspectives : editorial
Burgess, Steven M.; Malhotra, Naresh K. - In: Journal of African business 21 (2020) 4, pp. 433-438
Persistent link: https://www.econbiz.de/10012312313
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Marketing research : an applied approach
Malhotra, Naresh K.; Nunan, Daniel; Birks, David F. - 2017 - Fifth edition
Persistent link: https://www.econbiz.de/10011625827
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Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312
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Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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Reflections on the state-of-the-art in "Ethics & morality in customer-brand relationships" : directions for future research
Agarwal, James; Malhotra, Naresh K. - In: Journal of business research : JBR 95 (2019), pp. 392-400
Persistent link: https://www.econbiz.de/10011980206
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Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490
Persistent link: https://www.econbiz.de/10011980380