Marketing research : an applied approach
Naresh K. Malhotra, Daniel Nunan, David F. Birks
| Year of publication: |
2017 ; Fifth edition
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Nunan, Daniel ; Birks, David F. |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Marktforschung | Market research | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvi, 957 Seiten Illustrationen, Diagramme 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Original 6th edition entitled Marketing research: An applied orientation published by Prentice Hall |
| ISBN: | 978-1-292-10312-9 ; 978-1-292-10315-0 ; 978-1-292-21132-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625827