Narrow search
Showing 61 - 70 of 233
Cover Image
Basic marketing research : integration of social media
Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Cover Image
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - 2010
Persistent link: https://www.econbiz.de/10009516195
Cover Image
A comparison of the predictive validity of procedures for analyzing binary data
Malhotra, Naresh K. - In: Journal of business & economic statistics : JBES ; a … 1 (1983) 4, pp. 326-336
Persistent link: https://www.econbiz.de/10003624446
Cover Image
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541516
Cover Image
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541592
Cover Image
Questionnaire design and scale development
Malhotra, Naresh K. - In: The handbook of marketing research : uses, misuses, and …, (pp. 83-94). 2006
Persistent link: https://www.econbiz.de/10003420103
Cover Image
Marketing research : an applied orientation
Malhotra, Naresh K. - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004309748
Cover Image
Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed.
Persistent link: https://www.econbiz.de/10004457851
Cover Image
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - In: Review of marketing research 10 (2013), pp. 11-16
Persistent link: https://www.econbiz.de/10010185772
Cover Image
Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004378727