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Response-time measurement of group purchasing-decision power structures
Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of business research : JBR 60 (2007) 7, pp. 711-719
Persistent link: https://www.econbiz.de/10003484200
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Response-time measurement of group purchasing-decision power structures
Marshall, Roger; Reday, Peter Alan; Woonbong, Na; … - In: Journal of Business Research 60 (2007) 7, pp. 711-719
Persistent link: https://www.econbiz.de/10005465805
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Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour
Sharma, Piyush; Marshall, Roger; Reday, Peter Alan; Na, … - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 163-180
Persistent link: https://www.econbiz.de/10003979657
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Endorsement theory : how consumers relate to celebrity models
Marshall, Roger; Na, Woonbong; State, Gabriel; Deuskar, … - In: Journal of advertising research 48 (2008) 4, pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
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Making sense of complex marketing systems : decision system analysis
Marshall, Roger; Bibby, David; Na, Woonbong - In: International journal of business and economics 12 (2013) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10010236046
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Decision system analysis of advertising agency decisions
Na, Woonbong; Marshall, Roger; Woodside, Arch G. - In: Qualitative market research : an international journal 12 (2009) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10003843698
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Making sense of marketing decision systems through pictorial representation : decision system analysis
Marshall, Roger; Bibby, David; Na, Woonbong - In: Field guide to case study research in …, (pp. 211-226). 2014
Persistent link: https://www.econbiz.de/10011413817
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Internet-enabled youth and power in family decisions
Marshall, Roger; Reday, Peter Alan - In: Young consumers : insight and ideas for responsible … 8 (2007) 3, pp. 177-183
Persistent link: https://www.econbiz.de/10008270924
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Internet‐enabled youth and power in family decisions
Marshall, Roger; Reday, Peter Alan - In: Young Consumers 8 (2007) 3, pp. 177-183
Purpose – The relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption. Design/methodology/approach – The study is set in a family decision context. The research divides families according to the...
Persistent link: https://www.econbiz.de/10015044180