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Metatheory of network management : a contingency perspective
Järvensivu, Timo; Möller, K. E. Kristian - In: Industrial marketing management : the international … 38 (2009) 6, pp. 654-661
Persistent link: https://www.econbiz.de/10003889458
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Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti; Möller, K. E. Kristian; Parvinen, Petri; … - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
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Market driven intangibles : critical indicators for firm performance superiority in small open economies
Tuominen, Matti; Matear, Sheelagh; Möller, K. E. Kristian - In: Liiketaloudellinen aikakauskirja 56 (2007) 2, pp. 223-235
Persistent link: https://www.econbiz.de/10003547760
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System supplier's customer strategy
Helander, Anton; Möller, K. E. Kristian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 719-730
Persistent link: https://www.econbiz.de/10003507158
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The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian; Pels, Jaqueline; Saren, Michael - In: The SAGE handbook of marketing theory, (pp. 151-173). 2010
Persistent link: https://www.econbiz.de/10003923114
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How to build a strategic network : a practitioner-oriented process model for the ICT sector
Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 41 (2012) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10009546603
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Do we really understand business marketing? : getting beyond the RM and BM matrimony
Pels, Jaqueline; Möller, K. E. Kristian; Saren, Michael - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 322-336
Persistent link: https://www.econbiz.de/10009524515
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Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren; Möller, K. E. Kristian - In: The journal of business & industrial marketing 24 (2009) 7, pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri; Möller, K. E. Kristian - In: Industrial marketing management : the international … 45 (2015), pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588