In the past decade, companies and academics have become aware of the great benefits of creating value for customers. However, little empirical research has yet been conducted in the area of services with respect to how customers may differ in their perceptions of value and what variables can...

Purpose – The present empirical study intends to address a significant topic for business management, such as the influence of market orientation (MO) on the internal and external environments of an organisation. More precisely, the main objective of this paper focuses on the effect of such an...

The aim of this article is the study of the consequences of market orientation on business performance. Concretely, we propose a model where market orientation has its effects on profitability through a group of variables that condition company results. An empirical research is done regarding...