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Services marketing : text and cases
Baron, Steve; Harris, Kim - 1995
Persistent link: https://www.econbiz.de/10000540086
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Services marketing : text and cases
Baron, Steve; Harris, Kim; Hilton, Toni - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10003754631
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Service-dominant logic : marketing research implications and opportunities
Baron, Steve; Patterson, Anthony; Warnaby, Gary; Harris, Kim - In: Journal of customer behaviour 9 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008697917
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Editorial: Creating the service experience
Baron, Steve; Harris, Kim - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 1-3
Persistent link: https://www.econbiz.de/10003677245
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A theatrical perspective on service performance evaluation : the customer-critic approach
Harris, Kim; Harris, Richard; Elliot, Dominic; Baron, Steve - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 477-502
Persistent link: https://www.econbiz.de/10009159923
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Toward an understanding of consumer perspectives on experiences
Baron, Steve; Harris, Kim - In: The journal of services marketing 24 (2010) 7, pp. 518-531
Persistent link: https://www.econbiz.de/10008749968
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Services marketing : text and cases
Baron, Steve; Harris, Kim - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001639719
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Consumers as resource integrators
Baron, Steve; Harris, Kim - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 113-130
Persistent link: https://www.econbiz.de/10003677991
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Services marketing : text and cases
Baron, Steve; Harris, Kim - 1995
Persistent link: https://www.econbiz.de/10004255378
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Customers as oral participants in a service setting
Harris, Kim; Baron, Steve; Ratcliffe, Julie - In: The journal of services marketing 9 (1995) 4, pp. 64-76
Persistent link: https://www.econbiz.de/10007331248