Services marketing : text and cases
Steve Baron and Kim Harris
| Year of publication: |
1995
|
|---|---|
| Authors: | Baron, Steve ; Harris, Kim |
| Publisher: |
Basingstoke [u.a.] : Macmillan Pr. |
| Subject: | Marketing | Dienstleistungssektor | Fallstudiensammlung | Dienstleistung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 254 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-61836-X ; 0-333-61837-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004255378