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Innovation in sustainability initiatives through reverse channels
Gupta, Suraksha; Czinkota, Michael R.; Ozdemir, Sena - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 233-243
Persistent link: https://www.econbiz.de/10012196298
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The role of technology advancement in managing business and establishing corporate brand image : conception, challenges, and commendation in logistics and transport sector
Rahman, Nor Aida Abdul; Melewar, T. C.; Foroudi, Pantea; … - In: Corporate Branding in Logistics and Transportation : …, (pp. 26-41). 2024
Persistent link: https://www.econbiz.de/10014536306
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha; Melewar, T C; Bourlakis, Michael - In: Journal of general management 35 (2010) 4, pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10009890601
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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10010133818
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul (ed.); Melewar, T. C. (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014515349
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Digital consumption and socio-normative vulnerability
Kanungo, Rama Prasad; Gupta, Suraksha; Patel, Parth; … - In: Technological forecasting & social change : an … 182 (2022), pp. 1-22
Persistent link: https://www.econbiz.de/10013449178
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Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita; Bhattacharya, Saurabh; Gupta, Suraksha - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
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The effect of home country characteristics on the internationalization of EMNEs : the moderating role of knowledge stock
Foroudi, Pantea; Gupta, Suraksha; Patel, Parth; … - In: International business review : the official journal of … 32 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10014282884
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Reshoring : a road to Industry 4.0 transformation
Gupta, Suraksha; Wang, Yichuan; Czinkota, Michael R. - In: British journal of management 34 (2023) 3, pp. 1081-1099
Persistent link: https://www.econbiz.de/10014336258