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IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.; Schultz, Don E. - In: The evolution of integrated marketing communications : …, (pp. 123-130). 2011
Persistent link: https://www.econbiz.de/10009232915
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Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J. - In: Marketing : metaphors and metamorphosis, (pp. 1-9). 2008
Persistent link: https://www.econbiz.de/10003746793
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Spatial and temporal specificity and transferability : structuration as the relationship marketing meta-theory
Nicholson, John; Lindgreen, Adam; Kitchen, Philip - In: Qualitative market research : an international journal 12 (2009) 2, pp. 187-207
Persistent link: https://www.econbiz.de/10003843730
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Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit; Goh, Mark; Kitchen, Philip J. - In: Journal of business research : JBR 69 (2016) 5, pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Regulatory oversight or lack of foresight? : Implications for product recall policies and procedures
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10003240489
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Marketing mind prints
Kitchen, Philip J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10001851358
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Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.; Rose, Lawrence Craig; Kitchen, Philip J. - 2003
Persistent link: https://www.econbiz.de/10001853293